4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product...
View ArticleThe Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run...
View ArticleObama vs. Romney: Who’s Winning the YouTube Vote?
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook,...
View Article1 Way Not to Wish You Had Just Done That Before Black Friday
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to that could help you sell more this month in the...
View ArticleTop Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday shopping season starting right after...
View ArticleFacebook Launches Conversion Measurement Tool
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated...
View ArticleCompetitive Intelligence: A Gift Waiting to be Opened
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods...
View ArticleF-Commerce Retailers Planning Black Friday Deals
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday.
View ArticleOver 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
View ArticleTop 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are...
View ArticleCyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore,...
View ArticleThe Imminent Mobile Commerce Avalanche
A variety of trends point toward a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm. Retailers must prepare...
View ArticleGoogle: Searches Can Accurately Predict Smartphone Sales [Study]
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related...
View Article170 Ways to Improve Your Ecommerce Conversion Rate
eConsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience and issues behind what some sites are...
View ArticleMobile Search in the Age of Holiday Shopping Insanity
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The...
View ArticleMake News, Win Links
Creating unique, newsworthy content is a tough job for our increasingly savvy audiences. The content getting the most social shares and generating the most links are pieces that stand out. It's...
View ArticleCustomers Flee Apple Maps
Google Maps for IOS app reached 10 million downloads in just two days. Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+ saying, "More than 10 million downloads in less than...
View ArticleHow to Spot Bad Data Within Your PPC Campaigns & What to do About It
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may indicate compromised tracking and how...
View Article3 Key Themes From Q4 Paid Search
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a...
View Article3 Big PPC Mistakes Even Pros Make & How to Avoid Them
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some...
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